livewell newsletter summer 2022
Printed and digital newsletter for Summer 2022 to promote well-being initiatives among faculty and staff. 400+ copies distributed quarterly.
Co-Collaborators: Erin Fitzgerald, Rachel McCracken, Melanie Cuchna
social media
Social media campaigns and posts for a variety of accounts, including but not limited to @uirecservices, @uistudentwellness, and @iowaintramurals.
Co-Collaborators: Stephanie Thompson, Rachel McCracken
Hawkeye Fitness Planner
86-page printed fitness planner and goal tracker designed for personal training clients to make the most of their workouts. Design features informative diagrams, user-friendly tracking pages, and inspirational quotes.
Co-Collaborators: Erin Fitzgerald, Angela Charsha-Harney, Tuan Truong
head over heel hook
Materials created to promote Valentine’s Day themed climbing competition. Design incorporates student-made heart graphic updated to branding standards. Print and digital materials produced for campaign include flyers, posters, digital signs, stickers, and social media.
Co-Collaborator: Jake Sorg, Raud Kashef, Mallory Valentine
Recreational services overview
Printed overview of all Recreational Services programs. 4000 copies printed and distributed around campus. Design features active photos and aligns with brand strategic initiatives.
Co-Collaborators: Erin Fitzgerald, Rachel McCracken, Mallory Valentine
program promotion posters
Poster series for each area of Recreational Services designed for evergreen promotion and placed strategically throughout the building to promote similar activities.
Co-Collaborators: Mallory Valentine, Rachel McCracken
rotating displays
Large-scale print displays rotated monthly according to strategic program promotion schedule. Featured in multiple buildings around campus.
Co-Collaborators: Mallory Valentine, Rachel McCracken, Anne Matthes
livewell newsletter fall 2022
Printed and digital newsletter for Fall 2022 to promote well-being initiatives among faculty and staff. 400+ copies distributed quarterly around campus.
Co-Collaborators: Erin Fitzgerald, Melanie Cuchna
mirage
Promotional and event materials for the Student Wellness Mirage, and annual event focused on sexual health that occurs in conjunction with World AIDS Day. The Mirage includes performances, games, and information from campus and community partners. Promotional materials include recruitment and event flyers, digital signs, quarter sheets, and social media.
Co-Collaborators: Erin Fitzgerald, Michael Peterson, Rachel McCracken, Trisha Welter
health expo
Promotional materials for the Student Wellness Health Expo, a health fair for students to learn about wellness programming and services.
Co-Collaborators: Rachel McCracken, Karen Grajczyk-Haddad
