surewerx footwear
Position as a Graphic Designer
airwalk digital catalog
Digital Catalog created for AirWalk Work Footwear brand under SureWerx Footwear. Marketing tagline “All Work, All Play” applied across collaterals, including photoshoot. Film grain texture nods to AirWalk brand history as a 90s skate brand.
Co-collaborators: Sarthak Sharma, Liv Harter
Photos by Liv Harter
Amazon Store
Rebranding of the Amazon Store page for Avenger Footwear, one of 8 footwear brands housed by SureWerx Footwear. Ties in the marketing tagline ‘Rock Solid’. Home page drives conversion with top-searched categories featured prominently. When scrolling, the brand story is told through static and video graphics.
Co-Collaborator: Sarthak Sharma
Photos by Liv Harter
airwalk branding
Brand launch campaign for AirWalk Work Footwear featuring the tagline ‘All Work All Play’. Co-directed 3-day photoshoot with locations to emphasize how our users play after work. Campaign follows AirWalk brand guidelines and includes full GTM approach for imagery, social media, posters, Amazon A+ and platinum content.
Co-collaborators: Sarthak Sharma, Liv Harter
octane
Branding presentation for Octane work boots including logo, posters, sell sheets, and merchandise. Inspired by the mechanical environments the product is used in, with custom chrome texture.
Co-collaborator: Sarthak Sharma
NEOS platinum images
Amazon platinum images for winter traction overshoes. Topographic map design calls to the elevation and terrains the product is used for, while zoomed features provide up-close interaction with the product.
C0-collaborator: Sarthak Sharma
other work
Collaborator: Sarthak Sharma
Collaborator: Sarthak Sharma
Collaborator: Sarthak Sharma