open mind

Brand merchandise and collateral for a fictional spiritual wellness store. Kraft paper packaging and leaf imagery emphasize natural and holistic brand appearance. Icon and lockup developed for use together and separately to retain brand identity on large and small-scale. Project also included a brand style guide complete with color palette, type restrictions, and approved imagery to streamline brand communications. Products such as plant holders, gem bags, and reusable glass jars developed to appeal to the spiritual wellness community. Social sites and web graphics adhere to the voice and imagery of the brand to further strengthen the brand across multiple platforms.