Chicago Blackhawks

Position as a Graphic Designer

pride

Branding campaign for the Chicago Blackhawks Pride Night. Included a full-arena takeover, promotion, and merchandise. Pill-shaped branding applied to all pride flags, and animated by scoreboard for the arena experience. Rainbow gradient waves and block-chunked footers throughout subtly apply the trans-inclusive rainbow flag.

Co-Collaborator: Kim O’Reilly

Photos by Adam Eberhardt

foundation night

Theme night branding to support the Chicago Blackhawks Foundation. Chicago blue and Chicago stars pay homage to the brand’s hometown, while keeping branding fresh. Traditional logo strip is adapted to the blue scheme, with guideline wave patten throughout.

Co-collaborator: Kellie Fredette

Photos by Adam Eberhardt

women’s day

Branding campaign designed for International Women’s Day utilizing textural paint brush elements and bright colors. Included a large photo wall with colored sticky notes for womxn hockey fans to write what empowers them.

Co-collaborators: Kim O’Reilly, Kellie Fredette

Photos by Adam Eberhardt

star wars night

Photoshop mockups of hockey players incorporating Star Wars themes and characters used for promotion and in-arena. Worked with Lucas Films to ensure brand guidelines and standards were met.

Co-collaborators: Jordan Smith, Jack Gambro

kids day

Pop-art inspired badges used around the arena and on different promotional graphics that followed the creative brief and added a touch of whimsy to the Kids Day arena experience.

Lead Designer: Jordan Smith

Photos by Adam Eberhardt